For the Preservation of the Mangrove

At be La Sierra, we take pride in our strategic alliance with WWF Colombia, aimed at protecting and preserving the mangrove, an iconic ecosystem of our coasts and a symbol of Colombian biodiversity.

This collaboration reinforces our commitment to sustainability and responsible tourism, through concrete actions that seek to conserve natural resources and generate a positive impact on communities.

For us, this alliance represents an opportunity to protect what makes us unique as a country and to reaffirm our role as a conscious hotel chain, leaving a positive footprint in each territory where we are present.

Tourism with purpose - Conservation in action.

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Diversity that is lived in every experience

At bh Hotels, we believe in authentic hospitality, where all people are welcomed and celebrated just as they are. Therefore, we are a chain affiliated with the Chamber of Diversity and are in the process of certification with Friendly BIZ, reaffirming our commitment to creating diverse, equitable, and inclusive spaces.

More than hotels, we are a place where difference adds up, where equality is felt, and where inclusion transforms every stay into a memorable experience.
Our purpose is clear: to offer you quality service with warmth, in safe, respectful, and open environments for everyone.

Default No Cleaning: a simple gesture, a real impact

As part of our Green Guests movement, at be la sierra we implement the Default No Cleaning initiative, which transforms sustainable hospitality. With this program, daily cleaning services are only performed at the guest's request, reducing the consumption of water, energy, and chemicals, thus contributing to the care of the planet. This action aligns with our partnership with WWF, inviting each guest to protect the Andean Bear, a symbol of our biodiversity.

At be la sierra, we believe that sustainability is a choice that enriches the experience and leaves a positive footprint on every stay.

Saving the Amazon: we plant life in the heart of the planet

At bh hotels, we believe that hospitality can also be a way to care for the planet. That’s why we joined Saving the Amazon, an organization that protects and restores the Colombian Amazon by planting native trees alongside indigenous communities.

Through this partnership, we contribute to biodiversity conservation, offsetting our carbon footprint, and strengthening local communities. Each tree planted in the name of our hotels is georeferenced and monitored, ensuring its growth and care for more than three years.

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Certifications

NTS-TS 002

NTS - TS 002 Certification: Commitment to Sustainable Tourism

In our hotels, we have the NTS - TS 002 sustainability certification, a distinction that validates our good environmental, socio-cultural, and economic practices. Thanks to this standard, we have access to the Colombian Environmental Seal, an official recognition that reflects our commitment to the environment and is granted by the Superintendence of Industry and Commerce. This certification strengthens sustainability in the territories where we operate, promotes the conservation of natural and cultural heritage, and fosters greater environmental awareness among our guests and communities. Sustainability with purpose. Tourism with a positive impact

Colombian Environmental Seal

Colombian Environmental Seal: Guarantee of real sustainability

The Colombian Environmental Seal (SAC) backs our commitment to sustainability, differentiating us in the market with responsible products and services. This official seal provides verified information about our environmental impact, helping our guests and partners make more conscious decisions. We promote circular economy practices that encourage reuse and recycling, while strengthening our image as a company committed to the sustainable development of the country. Furthermore, the SAC positions us as an active part of responsible tourism, driving Colombia as a regional benchmark in sustainability.

Carbon Neutral Certification: Climate action with impact

Carbon Footprint

Our carbon neutral certification recognizes that we have managed to balance our greenhouse gas emissions by combining reduction actions with offsetting through sustainable projects. This process, supported by international standards and verifying entities, reflects our real commitment to the fight against climate change. In addition to generating a positive impact on the planet, this certification strengthens our competitiveness, corporate reputation, and operational efficiency. Less footprint. More future

Green Guest: A conscious way of hosting

Green Guests

Green Guest is much more than a program: it is our way of integrating sustainability into every moment of the customer experience. From booking to check-out, we strive to ensure that every interaction reflects our values and turns each stay into an opportunity to generate a positive impact on the environment, on people, and on the planet.